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Press News is a digitised,
customised, automated, low-cost news monitoring service.
Press News items are logged daily from mainline dailies,
financial dailies and business magazines. The focus is
to capture news of interest to marketing, sales and marketing
professionals.
Some of the topics monitored include brand launches, brand
extensions, product development, sales reports, strategic
plans, investments in marketing initiatives, new campaigns,
product reviews, management interviews, customer views,
advertising agency appointments....
This service together with Regular Updates for TV commercials
and Press Ads provides you a 360-degrees view of the advertising
and marketing environment by product category.
As with TVCs and Press Ads, the Press News service can
be customised to your requirements in terms of:
- product categories (Biscuits, Skin Cream, Mutual Funds...)
- frequency of delivery (Monthly, Fortnightly, Weekly,
Daily...)
- delivery medium (Email, CD ROM, FTP Website)
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