There are three sets of Collector’s Series CD
ROMs/VCDs incorporating superb TV Commercials from
around the globe. Each of the spots on these CDs serves
as an outstanding example of great marketing, advertising
strategies and tactics, backed by brilliant execution.
These CDs will be used repeatedly for nurturing employees
in the art of advertising. And will be used in presentations
to illustrate creation of unique advertising. Every
library, creative department, market planning department
should have them. In fact, anyone who wishes to master
the art of advertising and marketing.
Most Awarded
TVCs (See List - CD ROMS & VCDs available)
Ads on these eight CDs are the best that have stood
the test of time. They've won numerous awards, been
showcased at the word’s most prestigious award
shows... They represent the best of the very best.
Each CD ROM incorporates 65-75 TVCs in the digitised
MPEG format. While they are presented and viewable
in PowerPoint the MPEGs can be accessed and extracted
for use in customised presentations. The CDs are also
available on VCDs.
Ads are categorised by Product Groups (Foods, Beverages,
Personal Care...) and one can also view the Indian
ones by the Ad Agency & Production House.
Special Categories
(See List - only VCDs available)
Each of the spots on these VCDs serves as an outstanding
example of Great Positioning, Changing Attitude/Behaviour,
Product Launches, Humour, Music/Jingles, Product Feature/Focus,
Sensuality, Single Minded Communication, These represent
best of the very best.
Each VCD incorporates 65-110 TVCs. The Ads are categorised
by Product Groups (Foods, Beverages, Personal Care...)
Product Categories (See List - only VCDs available)
These incorporate the best TVCs for the most competitive
Product Groups from around the globe.
Product Groups include Foods, Beverages, Personal
Care, Household Products, Automotive, Financial Services,
Telecom...
The Product Indx CDs provide the definitive system
to review trends in marketing and advertising within
each category. They demonstrate the evolution of marketing,
consumers, and advertising. They will be used for
case studies, developing new product concepts and
projecting future trends. These CDs should be part
of the essential toolkit every marketing department
should have.
There are over 100 VCDs, that are categorised by
- Product Group (eg Foods, Beverages...)
- Years covered (1993-1994)
- Region (India or International)
Notes:
Orders can be placed for any combination of CD ROMs/VCDs
by filling an Order
Form
Each CD incorporates 65-70 TVCs.
VCDs can be viewed on VCD/DVD players and most computers.
Delivery is generally made within 48 hours of receipt
of payments.
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