| # |
ProdCat |
Brand |
Description |
Country |
Image |
| 1 |
Noodles |
Batchelors East
West Noodles |
Old woman watches
porn film after eating noisily & driving out young
couple |
UK |
 |
| 2 |
Break Cereal |
Weetabix / Weetabix |
Witches whistle
for their broomsticks/ one's powerful vacuum cleaner
arrives |
UK |
 |
| 3 |
Mint |
Smint / Smint |
Parents having
afternoon tea with daughter & boyfriend who kisses
the mother passionately when she takes a Smint. |
New Zealand |
 |
| 4 |
Cheese |
Mainland |
All but one job
execs leave after waiting long / employer is also
waiting to meet last patient applicant |
New Zealand |
 |
| 5 |
Fast Food |
Burger King |
Ronald McDonald
attempts to secretly tuck into a BK burger. But
his flimsy disguise is soon seen through by an
alert member of berger king staff. |
Germany |
 |
| 6 |
Fast Food |
Jack In The Box |
Images of ball-headed
man in Italy as he rides scooter, eats with diff
people, playing ball game, nuns pose with football.../
VO of his thoughts |
USA |
 |
| 7 |
Sea Food |
Sealord |
Chef in airplane
sits next to boring exec from giant food company
on flight/ tells him about all the diff types
of food they make/ chef gets bored |
New Zealand |
 |
| 8 |
Meat Chops |
Brahma Chop |
Man erases symbol
on men's toilet/ girl mistakes it for the ladies&
enters it / Lavatorial humour |
Argentina |
 |
| 9 |
Snack Chips |
Hula Hoops |
Pretty girl dances
with pack as man holds it up/ kisses him on sofa/
Hoopy mchula pulls/ friend advises |
UK |
 |
| 10 |
Soup |
Batchelors Cup
A Soup |
Man strokes other
man's bottom in kitchen/ view from spy camera |
UK |
 |
| 11 |
Toppings |
Unilever Bestfoods
Marmite |
Lifeguard is kissed
violently by man who has just been rescued |
UK |
 |
| 12 |
Alco Spirits |
Smirnoff Red |
Dog is the life
of formal party, jokes, sings & plays the piano/
describes his bitch in another dog's basket/ Typog:
If Smirnoff made pet food |
UK |
 |
| 13 |
Alco Beer |
Tui |
Mice unsuccessful
to take cheese from trap/ then inspired by Tui
bottle |
New Zealand |
 |
| 14 |
Alco Beer |
dB Draught beer
- |
Men in heaven
watch replays of people's lives & decide who deserves
a DB beer. |
New Zealand |
 |
| 15 |
Alco Beer |
Foster's |
Man with policemen/
awaits call from kidnapped wife & only asks her
where golf clubs are/ couple's photo on fridge
door |
New Zealand |
 |
| 16 |
Alco Liqueur |
Bailey's Irish
Cream |
Young people in
bar/ Woman acts sexy & kisses man to communicate
brand name/ barman also can't understand |
UK |
 |
| 17 |
Alco Alcopop |
Zima |
Young man imagines
his girlfriend in diff situations as he chooses
drinks for the evening/ as a burping sports slob
with beer, as a boring matron with wine & as a
sexy nurse with food on a tray with Zima |
USA |
 |
| 18 |
Alco Alcopop |
WKD Iron Brew
Alcopop |
Young man on beach
falls into crater under his towel made by his
friends/ he had been showing off jet skiing to
impress two girls in bikinis / show off |
UK |
 |
| 19 |
Alco Spirits |
Malibu Spice |
Woman passenger
argues with bus driver about being 43 secs late/
Carabian bus journey |
UK |
 |
| 20 |
Alco Spirits |
Malibu |
Black salesman
at a beach shack, shows torn clothes from 'winter
collection' with the Òdeconstructed look |
UK |
 |
| 21 |
Alco Spirits |
Bacardi Rum |
Montage of Cuban
boxers exercising for fight/ push-ups, weightlifting
with trees on beach... |
UK |
 |
| 22 |
Alco Spirits |
Bacardi Rum |
Young girl meets
boyfriend's formal parents/ mom asks questions/
fastmo images of girl |
UK |
 |
| 23 |
Alco Spirits |
Bacardi Rum |
Car owner follows
giant block of ice rolls down city street causing
accidents & chaos/ end up at party out of ice
& is offered a drink by sexy black girl |
UK |
 |
| 24 |
Alco Spirits |
Campari |
Blonde woman angry
at seeing scratches on manÕs neck made by brunette
sitting across lavishly decorated room/ she throws
a drink on him & sits with the brunette & shows
her set of scratches on her back |
Germany |
 |
| 25 |
Alco Spirits |
Johnnie Walker
/ Corporate |
Young man in restaurant
finishes a business presentation & returns computers,
diary, jacket to customers & runs back inside
kitchen to continue working in the same restaurant |
USA |
 |
| 26 |
Alco Beer |
Tennent's lager |
Spoof: Glasses
of beer act like policemen at scene of crime/
victim is an empty glass/ suspect is an ugly hand
& wanted posters are stuck on posts / autopsy
carried out in hospital/ Pintlets |
UK |
 |
| 27 |
Alco Beer |
Budweiser Beer |
Lizard tells about
Ferret posing nude/ Pictures shown with cat, hare |
USA |
 |
| 28 |
Alco Beer |
Heineken |
The Theory Of
Beervolution/ camera shows lineup of men from
crude to sophisticated |
USA |
 |
| 29 |
Alco Beer |
Steinlager |
Diff people do
crazy things: strip on top of mountain, sing in
stadium, use excavator to dump flowers, canoe
to work, love in truck by seaside/ Typog: love
like... |
New Zealand |
 |
| 30 |
Alco Beer |
Heineken |
Young man jumps
over back of sofa in slomo/ spills a drop of beer/
typog: The 2 point deduction. |
USA |
 |
| 31 |
Alco Beer |
Stella Artois/A |
Injured soldier
returns home with friend who rescued him/ father,
barman, doesn't give him expensive beer |
UK |
 |
| 32 |
Alco Beer |
Molson Beer |
Two young men
spar on sofa/ one fobs off friend eyeing younger
sister/ others listen |
USA |
 |
| 33 |
Alco Beer |
Carling Beer |
Shipwrecked man
eats crab after it helps him chill beer cans by
running treadmill to run refrigerator |
UK |
 |
| 34 |
Alco Beer |
Steinlager |
B&W Montage of
people who are aiming for the top: golfer hits
toy tigers, blonde in cafe reserves a star spot
on pavement |
New Zealand |
 |
| 35 |
Alco Beer |
Export |
Images of five
young boys & girls who perform tricks, dance,
fly & jump with a wheelbarrow they found in garbage
bin & modified |
New Zealand |
 |
| 36 |
Alco Beer |
Annheuser Busch
/ Budweiser Corporate |
Men in ship say
cheers to corn or maize as if it were beer. the
brewmasters of Annheuser Busch |
|
 |
| 37 |
Alco Beer |
Carlsberg Lager |
Spoof: Best football
agents/ Plump, bad football player is treated
like a celebrity/ images of his lifestyle |
UK |
 |
| 38 |
Alco Beer |
Foster's Lager |
Spoof: young oriental
man find his new robot in bed with the vacuum
cleaner & microwave oven / he opens the box &
gets it to clean his apartment |
UK |
 |
| 39 |
Alco Beer |
John Smith's Bitter
/ Smiths |
Fat, clumsy diver
from Great Britain wins diving championship/ other
divers are much better |
UK |
 |
| 40 |
Alco Beer |
Foster's Lager |
Frenchman 'helps'
pretty woman carry shopping bags better/ she falls
down |
New Zealand |
 |
| 41 |
Soft Drink |
Pepsi Blue |
Rock music & monastery
chanting is combined to produce a remixed music
that young people love/ music from rock star musicians
& monks who sing in medieval castles |
USA |
 |
| 42 |
Soft Drink |
Afri Cola |
Group of young
fashionable boys & girls dance in dull hall where
people are queued to buy tics |
Germany |
 |
| 43 |
Energy Drink |
Powerade |
Spoof: Live weather
report about huge tidal wave & man surfing in
it/ lost for a few seconds/ VO give running commentary |
USA |
 |
| 44 |
Energy Drink |
V Energy Drink |
Forest insects
carve things out of wood stumps: ornate chairs,
thinking man (the thinker), illuminated giant
wheel, space rocket/ create |
New Zealand |
 |
| 45 |
Soft Drink |
Fresh Up |
Two young men
play crazy high speed golf game/ whiz past other
players |
New Zealand |
 |
| 46 |
Soft Drink |
Tango |
Boy squeezes knee
of future father in law to escape marriage with
girlfriend/ he squeezes back/ mom boring him at
dinner table |
UK |
 |
| 47 |
Fruit Juice |
Sunny Delight
/ Orange |
Anim mouth sun-tanning
on beach with man/ goes crazy, runs over people
& kisses man drinking |
UK |
 |
| 48 |
Milk |
America's Dairy
Farmers Milk Board |
Tough muscular
Scotsmen in kilts lose tug of war to a set of
teeth/ villagers watch countryside match as umpire
flags down winner/ teeth sips milk thru a straw |
USA |
 |
| 49 |
Mixers |
Schweppes Tonic
Water |
Cheetah looks
at diff animals at bar in disguise/ makes pass
at female cheetah who turns out to be George |
Australia |
 |
| 50 |
Soft Drink |
Berri Plus |
Innocent looking
grandson pretends help granny lace her shoes &
hugs her/ actually he ties her shoes together |
Australia |
 |
| 51 |
Soft Drink |
Schweppes Lemonade |
Leopard talks
to crocodile by swimming pool. Monkey brings them
drinks/ croc has eaten the postman |
Australia |
 |
| 52 |
Fragrance |
Faberge Lynx |
Pied piper attracts
sexy women from town after he's denied payment
by city officials/ spoof / Pied Piper Of Hamelin
/ dedup? |
Australia |
 |
| 53 |
Deodorant |
Axe Deodorant |
The Axe affect
is transmitted from one person to another/ from
young man in red shirt with two blondes, to mosquito,
to frog which makes love, to old bald man & sexy
woman in black dress |
Argentina |
 |
| 54 |
Cigarette |
Camel |
Camera follows
path of camel falling past skyscraper windows
/ images of diff scenes of what's happening inside
the flats |
UK |
 |
| 55 |
Corporate |
Nike Corporate |
Montage of diff
people exercising & playing sports/ man jogging
thru wooded road, sit ups on bench, blonde woman'
back bending yoga on rug at home... |
USA |
 |
| 56 |
Accessories |
Seven Rucksacks |
Sophisticated
mom tries locate son to return bag/ goes past
tough looking chaps/ |
Italy |
 |
| 57 |
Footwear |
Nike Shoes |
Man wakes, runs
oblivious to chaotic streets caused by Y2K bug/
accidents, riots, police, missiles/ Christmas
jingle song: All things bright & beautiful |
USA |
 |
| 58 |
Footwear |
Adidas Shoes |
Man litters street/
David Beckham kicks garbage into bin across street
as other pedestrians watch at night |
UK |
 |
| 59 |
Footwear |
Reebok Shoes |
"Defy Everything"
montage of nonconformist behaviour: sumo wrestler
jumps, rain football, cycling in pool, jumping
over car... |
USA |
 |
| 60 |
Footwear |
Nike Shoes |
Young man gets
tagged & runs behind many diff people on street
trying to tag them/ everyone runs away down stairs,
into cars behind trash cans... run into subway
& misses train.. then tries run after black man...
Entire city plays tag. |
USA |
 |
| 61 |
Footwear |
Reebok |
Nerdy helpless
man makes fool of himself in gym full of tough
women working out/ they look at at him in pity
as he falls over & hurts himself & one helps him
out |
USA |
 |
| 62 |
Jeans |
Lee Jeans / Dungarees |
Spoof: Young man
tries to be like Buddy Lee but create accidents
& chaos: puts little girl up with cat, removes
letter box & car hits another car, helps handicapped |
USA |
 |
| 63 |
Lingerie |
Agent Provocateur |
Sexy woman rides
an electric horse in an erotic manner till she
is panting & challenges men to stand up/ old woman
with her cackles / Kylie Minogue |
UK |
 |
| 64 |
Retail |
Ikea |
Mom tells little
boy exactly where he can find his toy after he
tells her which one he wants |
USA |
 |
| 65 |
Paint |
Dulux |
Housewife tears
off head of one anim plasticine toy character
to use a a colour sample for paint/ she paints
walls in same shade of red/ Head hunter |
UK |
 |
| 66 |
Detergent |
Microban |
Spoof: oriental
karate champion beats opponents representing bacteria/
typog |
UK |
 |
| 67 |
Car Vehicle |
VW Beetle |
Architect spokesperson
explains merits of arch-shaped structure of old
Aquaducts/ car parks in front of it |
USA |
 |
| 68 |
Car Vehicle |
Peugeot 307 |
Montage: man helps
deliver baby, desolate mountainous area/ pregnant
mother, painter in prison, mother protester &
baby , young couple kiss, exec father scores basket
ball while surprised sons watch, black teacher
with students in class |
UK |
 |
| 69 |
Car Vehicle |
Jeep Grand Cherokee |
Jeep shakes off
mud like a dog after couple return home & pask
car outside home |
New Zealand |
 |
| 70 |
Car Vehicle |
VW Golf |
Montage: diff
people's lifestyle/ typog identifies "label"
/ watch in restaurant, intellectual, unicyclist,
cool black man, family politician, punk, school
girl, speedboat |
UK |
 |
| 71 |
Car Vehicle |
VW Beetle |
Images of diff
people turn to stare at passing car / scenes from
relaxed suburbs, countryside, woman & dog, drying
laundry, young man in van, fields, kids in bus,
man gardening |
UK |
 |
| 72 |
Car Vehicle |
Porsche |
Suspicious wife
finds tel no in matchbox in man's suit/ calls
Porsche showroom |
USA |
 |
| 73 |
Car Vehicle |
Jeep Grand Cherokee
Offroader |
Exec struggles
thru house & lift with huge rock & ties it front
of Jeep like carrot/ drives off |
USA |
 |
| 74 |
Car Vehicle |
VW Passat |
Head of State
drives himself & arrives before his motorcycle
escort/ previous arrivals are standard State receptions |
Germany |
 |
| 75 |
Car Vehicle |
Volkswagen Lupo |
Nurse chases weird
baby thru deserted hospital as patients look on/
baby destroys things in itÕs path & escapes runs
on four limbs into snow/ intercut with front of
car/ Lupo baby |
UK |
 |
| 76 |
Car Vehicle |
Volkswagen Polo |
Young man tries
to push start a huge truck / his car is parked
behind his red car |
UK |
 |
| 77 |
Car Vehicle |
Volkswagen Beetle |
Images of square
objects compared with rounded design of the beetle
/ clock, wall socket, houses, toast, building
tiles... |
USA |
 |
| 78 |
Car Vehicle |
Volkswagen Beetle |
A girl smiles
at a car & the smile is infectious & set off a
chain of helpfyl cheerul events/ frozen images
go backwards to car |
USA |
 |
| 79 |
Car Vehicle |
Audi A4 TD |
Man gets lift
in Audi in stormy weather/ two others also with
jerry cans for petrol |
Germany |
 |
| 80 |
Car Vehicle |
Audi A4 TD |
Weird man disinfects
everything near him/ hands, escalators... sprays
himself in front of car |
Germany |
 |
| 81 |
Car Vehicle |
Audi A4 / Audi
A4 |
B&W images of
car zipping down mountain roads/ sign that indicates
a 20% slope shakes, unhinges & indicates flat
ground Road sign |
Germany |
 |
| 82 |
Car Vehicle |
Peugeot 607 |
Reactions to car
driving past on road: man's fur on back of coat
rises, bald man spits & hisses at it like a snake,
frogmen dive into the sea... |
France |
 |
| 83 |
Car Vehicle |
VW Phaeton |
Montage of diff
examples of perfection: chef meticulously prepares
dessert in fashionable restaurant, young woman
wears mask & fence fences with older master... |
Germany |
 |
| 84 |
Car Vehicle |
Audi TT |
Surreal & psychedelic
images: mode lf planets in la, glowing valves,
draftsmen working with headphones listening to
Jimi Hendrix's music |
UK |
 |
| 85 |
Truck |
Nissan Frontier |
While a Frontier
makes its way through rough and wet conditions,
voices in the background emulate an army training
camp |
USA |
 |
| 86 |
Car Vehicle |
Land Rover Freelander |
Spoof:/ African
game keeper & crew drive truck in desert to release
caged Land Rover which join other Land Rovers
running free. |
New Zealand |
 |
| 87 |
Car Vehicle |
Land Rover Discovery |
Young man joins
older man fishing & uses spear to fish/ removes
clothes & gets into lake |
UK |
 |
| 88 |
Tyres |
Michelin |
Anim Michelin
man tests each tire & hugs it before it leaves
factory/ other workers look at him / he becomes
sad when the tire has to leave |
USA |
 |
| 89 |
Consultant |
Andersen Consulting |
Images of wolves
running and meeting/ Sheep in wolf's clothing |
Pan Latin |
 |
| 90 |
Courier |
Federal Express |
Pallbearers &
guests with coffin start running to avoid being
late for funeral |
Hong Kong |
 |
| 91 |
Travel Agency |
Club 18-30 |
Dog watches attentively
thru hotel window diff couples making love & runs
off and makes love with many diff dogs in diff
styles |
UK |
 |
| 92 |
Hotel |
Hans Brinker Budget
Hotel |
Blonde wakes up
with hangover in noisy un-kept room, with dirty
glasses, little furniture/ steps on a condom &
slips back onto bed/ Just like home |
Netherlands |
 |
| 93 |
Newspaper |
Dagbladet |
Politician on
visit to old person's home gets hit by old woman
who pretends to be blind/ he shakes hands with
all inmates |
Norway |
 |
| 94 |
TV Channel |
BBC |
Joke about a cricket
match acted out by many diff actors/ quick edit |
UK |
 |
| 95 |
Credit Card |
Morgan Stanley
Dean Witter Credit Card |
B&W slomo images:
tension & emotions at horse races/ typog: only
7% of communication is verbal |
UK |
 |
| 96 |
Credit Card |
Egg |
Young exec bewildered
to find strange man cuddled intimately with wife
on sofa |
UK |
 |
| 97 |
Lottery |
National Lottery
Lotto |
Aristocratic lady
faints when she discovers her man has forgotten
to buy lottery ticket. |
New Zealand |
 |