| # |
ProdCat |
Brand |
Description |
Country |
| 1 |
Flavourings |
Heinz |
Young man in formal
restaurant chooses sauce like wine & waiter pours
it over dish while impressed girlfriend watches |
UK |
| 2 |
Bread |
Warburtons Bread |
Elderly man chooses
one egg very carefully from chicken shed & eats
it with his bread |
UK |
| 3 |
Chocolate |
Ferrero Rocher |
Blonde hostess
fights with her spilt personality in the kitchen
who doesn't want to share her chocs with dinner
guests/ finally wins & announces arrival with
box |
UK |
| 4 |
Sea Food |
Sealord |
Chef in airplane
sits next to boring exec from giant food company
on flight/ tells him about all the diff types
of food they make/ chef gets bored |
New Zealand |
| 5 |
Meat |
British Meat |
Family members
get together for Sunday meal/ Return back depressed
as thereŐs no meat |
UK |
| 6 |
Snack Foods |
Lu Mikado |
Woman exec takes
photocopies of panties by mistake while reaching
for snack box/ other exec shocked |
France |
| 7 |
Sauce |
Bisto |
Middle-aged conservative
man strips to underwear at restaurant to make
point about gravy |
UK |
| 8 |
Contraceptive |
Durex |
Men dressed as
sperm try trapped in giant condom as they attack
girl /Young man meets his girlfriend followed
by men dressed up as sperm/ Durex square |
UK |
| 9 |
Sanit Napkin |
Cottons |
Blonde spokeswoman
talks about periods & requests male viewers to
watch car racing images on split screen/ she explains
cotton fibre-less tampons |
Australia |
| 10 |
Sanit Napkins |
Libra G Pads |
Blonde housewives
hang their laundry & compare different G-string
versus large underwear for period days/ smile
at each other/ one middle-aged & other is young |
Australia |
| 11 |
Diet Control |
Xenical |
Surreal images
of pretty girl in fantasy life on train, as nurse,
in war, naked, blindfolded execution, / thoughts
of fat girl sitting on bed |
New Zealand |
| 12 |
Eyewear |
Acuvue |
Woman removes
specs as she walks past construction site & falls
into manhole/ comes out embarrassed |
UK |
| 13 |
Eyewear |
Essilor Crizal |
Man's eyes talk
to him in the washroom as he washes his face /
They're angry at him for using bad glasses & tick
nervously at him / furious when he is about to
touch them |
USA |
| 14 |
Footwear |
Reebok Shoes |
Young man escapes
sofa which is trying to stop him from leaving
home to exercise/ finally sofa gets stuck in front
door |
UK |
| 15 |
Sports |
Reebok |
Nerdy helpless
man makes fool of himself in gym full of tough
women working out/ they look at at him in pity
as he falls over & hurts himself & one helps him
out/ women do push ups, lift weights, |
USA |
| 16 |
Toys |
Lego |
Boy acclaimed
world over/ celebrations, congratulations/ wonder
in the box |
UK |
| 17 |
Video Game |
Microsoft Xbox |
Newly delivered
baby flies out thru window, ages rapidly into
an old man & crashes into a grave/ Cradle to grave/
mother & doctors in delivery room |
UK |
| 18 |
Video Game |
Microsoft Xbox |
Mosquitoes, other
insects & animals dance & create music in forest/
close-up of blood sucking from people/ diff people
kill mosquitos who are bad musicians/ VO explains
story of their life & recommend to work less &
play more birds, giraffes, swans, beaver, |
UK |
| 19 |
Retail |
Ikea |
Couple watch neighbour's
organised house & then the couple as they get
ready for exotic sex/ woman in leather with whip
in hand |
USA |
| 20 |
Retail |
Cash Converters |
VO of people from
over fence: 13, 13, 13/ Man tries peep into fenced
area/ Typog: TVC shot on cheap camcorder |
Australia |
| 21 |
Car Vehicle |
VW Lupo |
Couple cross bridge
gingerly as though it's a huge truck/ Car Crossing
Bridge |
Holland |
| 22 |
Car Vehicle |
Mercedes-Benz
C Class |
Man enjoys himself
after doctor says he's got only 40 years to live/
drives car, runs over balloons, splashes water,
kid's carousel, dances, nude on beach |
USA |
| 23 |
Car Vehicle |
Nissan Tino |
Police question
man rescued after kidnapping/ confusing answers |
New Zealand |
| 24 |
Car Vehicle |
Skoda Octavia |
Car transporter
returns with car, thinks wrong delivery of diff
brand cars to Skoda |
UK |
| 25 |
Car Vehicle |
Audi Quattro |
Water-skier pulled
by car on sea shore |
UK |
| 26 |
Car Vehicle |
Audi A4 Avant |
Boy watches motorbike
in shop thru childhood/finally distracted by car |
Spain |
| 27 |
Car Vehicle |
Skoda Fabia |
Execs get factory
tour/ impressed by robots & systems |
UK |
| 28 |
Car Vehicle |
Skoda |
Potential customer
runs for his life when offered to test-drive car/
salesman explains features & popularity while
driving car |
UK |
| 29 |
Car Vehicle |
Mitsubishi Lancer |
Images from 1999
World Rally Driver's Championship/ other cars
driving in dust |
Australia |
| 30 |
Car / Retail |
Exchange & Mart |
Launch / People
hold sign boards for "Golf Sale" |
UK |
| 31 |
Car Vehicle |
Land Rover Freelander |
Young man goes
over exotic items brought by pretty blonde from
Africa/ he blows on a horn & then discovers it
is a penis sheath cover/ intercuts of African
journey & tribal life / typog: Been anywhere interesting
lately? |
UK |
| 32 |
Newspaper |
The Economist |
Surreal images
from Africa: horn headed man, woman with burning
veil, watch without hand, fat man reads blank
newspaper, caged bird, butterflies in prison,
kids play football with monster, / Mac Maharaja's
VO explains subscription to him & Nelson Mandela |
UK |
| 33 |
Airlines |
British Airways |
Montage of unhappy
travelers with the hassle of delayed / canceled
flights; with no allocated seats; and food that
costs extra money / Clearly a stab at rival airlines.
BA spokesperson describe how there is very little
point of going through when you can fly comfortably
with BA. |
UK |
| 34 |
Recruitment |
Horeca Training
Consultants |
Prisoner gets
red carpet welcome by woman warden/ polite, comfortable
cell with flowers & key |
Netherlands |
| 35 |
Internet Service |
Hoover's Online |
Exec appears like
a clown at formal dinner/ demos lack of knowledge
about new CEO |
USA |
| 36 |
Newspaper |
The Observer |
Contrasting images
of man making breakfast/ drugs, couple in silk
sheets/ corpse, people watch & cheer parade/ Hitler |
UK |
| 37 |
Newspaper |
The Times |
B&W historical
images of role of bananas in the world: supermarket,
Laurel & Hardy, sexist joke by executive to pretty
woman in office, bank robbery, military coup in
Guatemala, banana thrown at football player about
to make a penalty kick |
UK |
| 38 |
Newspaper |
The Times |
The bottle not
just a mundane object / launching boats, feeding
babies, making bombs, to violence, crime and alcoholism. |
UK |
| 39 |
Newspaper |
The Guardian |
Kids play with
toy pistol & the potato missile creates a hole
in the wall -Spl supplement about the Food Industry |
UK |
| 40 |
TV Channel |
BBC One |
Exec shuts down
computer for the day, takes off shirt, exits office
thru the window & starts running over rooftops/
does acrobatics, gymnastics, somersaults/ intercuts
of people watching him, traffic below. kid watching
TV, naked woman practising piano/ he finally jumps
onto sofa & switches on TV |
UK |
| 41 |
Investment |
Alliance |
Spoof: entire
family creates static electricity to run electric
devices/ scrape floor with socks, rub hair to
run mixer at dining table, shower, rug on fire,
shocks from door handle, dog wears socks, socks
on jacket, hair stands on end... |
USA |
| 42 |
Banking |
Barclays Bank |
Anthony Hopkins
explains "BIG" philosophy at breakfast
table as his wife kisses him/ drives off in limo |
UK |
| 43 |
Financial |
Mass Mutual |
Images of sperm
swimming as typog describes manŐs life; born...
went to college... pre-med... partied too much...
sent kids to college... far away/ blue background |
USA |
| 44 |
NBFC |
WestpacTrust |
Funny diff scenes
of people handling their money: girl tries find
money in diff pockets of her jacket/ man vacuuming
coins from sofa/ woman counting coins in secret
attic/ fat man about to break his piggy bank/
oriental man stacking coins on kitchen table |
New Zealand |
| 45 |
Shares |
Morgan Stanley
Dean Witter Brokers |
Man asking for
advice on the net/ gets message created by fat
woman bottom on keyboard at office party |
Pan Latin |
| 46 |
Shares |
Morgan Stanley
Dean Witter Brokers |
Man with cowboy
hat gives blonde on plane hot tip for investment
into stock market |
USA |
| 47 |
Financial / Internet |
E Trade |
Father's dreams
of superstar basketball son shatter/ son wants
to become dancer |
USA |
| 48 |
Internet Serv |
IBM eBusiness
Solutions |
The Basketball
Game: Images of basketball game with players named
in infotech terms: Wireless, Firewall, Mainframe,
Downtime, Hacker, Crash, Virus, Unix, PC, Linux |
USA |
| 49 |
Public Health |
Truth |
Boy holding electronic
sign reading: "101" typog: say cig smoke
contains 101 poisons/ 100 more than rat poison |
USA |
| 50 |
Public Health |
California Dept
Of Health anti-smoking information |
Woman eyes man
w/cigarette in bar, lures him outside & closes
door on him/ typog: smoking in public places against
law. |
USA |
| 51 |
Blood |
National Blood
Service |
Pedestrians on
busy city street ignore sign "give blood
here today" they go on about their busy way/
typog: No one is ever too busy to receive blood |
UK |
| 52 |
Child Abuse |
NSPCC / National
Society for Prevention of Cruelty to Children |
Comparison between
demands of drill sergeant & those of a toddler
/ typog: toddler make over 100 demands a day...
it's enough to test anyone... before you cross
that line call... |
UK |
| 53 |
Child Abuse |
Col Child Safety |
Man describes
himself in the voice of a small child/ typog:
Paedophiles use the internet. Don't give out your
email... |
UK |
| 54 |
Safe Driving |
DOE Driving Safety
Information |
Images of kids
playing in garden/ young man plays football, drinks
in pub, drives, hits kerb & another car, killing
little boy/ typog |
UK |
| 55 |
Racial Integration |
Anti Racism Campaign
/ Football |
Comparison lives
of black & white babies/ as toddlers, glass shatters,
showering, sitting under the sun, scared in a
tunnel, hurts, sick, ashes being poured out of
urn by mourning family/ Kick racism out of football/
B&W images |
UK |
| 56 |
Public Health |
Truth Anti Smoking
Organisations / Truth Anti Smoking Organisations |
Teenagers use
skin cream/ one bursts into flames/ typog: only
one product actually kills... |
UK |
| 57 |
Public Health |
Truth Anti Smoking
Organisations |
VO explains Marlboro
hoardings taken down for the brief period that
the US president was in the country/ then they
put the hoardings up again/ Senegal smoking billboards |
USA |
| 58 |
Environment |
Danish Environmental
Ministry |
Blonde woman tries
to get rid of dildo/ throws in canal & dog retrieves/
neighbour watches |
Denmark |
| 59 |
Homeless |
Crisis / Crisis |
Dog on street
gets patted and taken home/ homeless man sitting
on steps/ typog: great place to be for a dog/
jingle song about Christmas |
UK |
| 60 |
Children |
Global Movement
for Children |
Little black boy
talks like a spokesman for children/ arrives in
a rescue helicopter/ dressed in business suit/
images of handicapped kids making bed, boy addresses
groups of people on water front, in conference
room, on street, kids cycling, in auditorium,
hug from Nelson Mandela |
UK |
| 61 |
Environment |
Keep Britain Tidy |
Typog explains:
We feed off your litter... / rats run over sleeping
people / Scene of rat infestation show how these
vermin are spreading like wildfire across our
beloved city. |
UK |
| 62 |
Conservation |
National Energy
Policy Office |
man getting ready
to take pregnant wife to hospital/ listens to
all advice/ checks filters, air pressure... gives
lift to other pregnant women/ babies delivered
in car |
Thailand |
| 63 |
Safe Driving |
DETR |
Mom crushed to
death by son sitting in rear with seat belt/ Julie |
UK |
| 64 |
Safe Driving |
Fundacion Esperanza
De Vida |
Car headlights
close as though sleepy/ typog: 99% of drivers... |
Argentina |
| 65 |
Fire Safety |
Fire Safety |
B&W images of
church & writing on gravestones/ jingle |
UK |
| 66 |
Sex |
Health Education
Board for Scotland |
Camera view thru
eyes of teenage girl who eyes young boy at party
& goes upstairs for sex/ feels bad because he
treats her badly |
UK |
| 67 |
Public Health |
The Spastic Centre |
Charity worker
gets two tough men to turn an exec upside down
so that change falls out of his pockets on the
pavement as pedestrians look / he had earlier
claimed he didnŐt have any change/ /B&W / typog:
give us a lousy dollar day march 18 and a dollar
will be charged to your phone bill |
Australia |
| 68 |
Internet |
BT |
Diff people stand
in middle of stadium & get answers to questions
from thousands of people sitting quietly: Little
girl, & scientist, fish specialists, product development
exec needs user feedback, mother & child, pregnant
women, old black man finds school mate, woman
wants find man while two friends listen |
UK |
| 69 |
Basic Serv |
Southwestern Bell |
Dad at birthday
party puts only one candy into the pinjata/ Kids
fight for & the father watches them instead of
TV/ VO explains |
USA |
| 70 |
Mobile Serv |
Hutchison 3G |
B&W historical
events that people didn't think could be possible
are shown on screen followed by black text. Clips
range from the first plane to people using 3 video
phones. / round planet, thry said it was flat,
Wright Brother's flight, Beatles' fans screaming
at concert, Neil Armstrong astronaut lands on
the moon, man with large old fashioned mobile
phone... |
UK |
| 71 |
Mobile Serv |
Dutchtone |
Spokesperson's
research in red-light area |
Holland |
| 72 |
Mobile Serv |
Orange |
Blonde woman writes
message & kisses bearded husband taking pictures
with special geological equipment, working in
Arctic, snowy conditions / she is in a white nightdress
& walks on beach with horses and country houses |
UK |
| 73 |
Mobile Retail |
Phones 4 UA |
Housewife seems
to be masterbating sitting on top of a washing
machine, but she hides her mobile ophone when
her neighbour arrives / seemed seemded close to
orgasm / they both enjoy it. She throws her phone
in a washing machine, pack shot of the new Samsung
C100 and Paul Merton MVO. |
UK |
| 74 |
Language |
Liceo Cultural
Britanico |
Waiter abuses
cook in order to get him to make sandwich |
Argentina |
| 75 |
Census |
National Statistics
Census |
Images of diff
people raising their hands: football referee,
hospital subway, flower salesman, road worker,
ballet, bus passengers, child in class |
UK |
| 76 |
Recruitment |
NHS Recruitment |
Images of kid
playing/ audio flashback to accident & VOs of
doctors/ typog of people who helped |
UK |
| 77 |
Recruitment |
UK Army Recruitment |
Images of diff
people trying to convince sceptical people: young
black woman with elderly couple, football coach,
woman in church with following, athletic coach
with kids running/ failure, unsuccessful, defeatist
attitude/ typog: people aren't easily lead |
UK |
| 78 |
Recruitment |
Monster Online |
Executive running
on deserted road to reach office before everyone
else/ suffers chest pains & pretends to do push
ups when his Chairman sees him/ VO explains "voices" |
UK |