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The Agency Source (TAS) was
established in 1993 to provide competitive information
services to the Advertising & marketing industry under the
TV Ad Indx, Press Indx, News Indx, Radio Indx and Bank brands.
TAS is headquartered in New Delhi and is India's largest
advertising creative nd news monitoring firm. We specialise
in monitoring: new TV commercials (TV AD Indx) new Press
Ads (Press Indx)
TAS manages a completely digitised monitoring, archiving
operation. The library archives every possible advertisement
released in India and from the pan-Asian area. Customer
and subscriber operations are managed with state-of-the
art databases and automated system ensure timely and cost-effective
delivery of information.
Our systems are designed for speed, flexibility and reliability
at the lowest possible cost to clients. TAS library hosts
over 75,000 TV commercials and 90,000 press ads and new
ads are added daily to the archives. TVCs are maintained
as high and low resolution MPEG files that are delivered
in multiple formats on CD ROM, DVD, VCD, via an FTP website
or through email. Hard copies are delivered in PAL or
NTSC formats on VHS or 3/4" Umatic tape. Press ads
are digitised as JPEGs while multiple hard copies are
also maintained in the library.
We monitor over 60 Indian & pan-Asian TV channels with
dedicated satellite dishes and receivers. Over 100 press
publications monitored include mainline, financial &
regional dailies and a range of general interest and special
interest magazines. |